Every frame starts with the bottle.
Afnan needed a full campaign library for two of its signature men's fragrances, Supremacy Not Only Intense and 9PM Rebel: faces, hero stills and ingredient stories for social, e-commerce and retail.
Two fragrances, two men, two moods. Supremacy is authority. 9PM Rebel is the hour after dark.
A complete premium library for two fragrances, delivered from packshots alone and ready for social, e-commerce and retail, without the cost and lead time of a shoot.
Creative direction: Mohamed Magdy. Production: Night Jaguar.
Afnan needed a full campaign library for two of its signature men's fragrances, Supremacy Not Only Intense and 9PM Rebel: faces, hero stills and ingredient stories for social, e-commerce and retail.
The only starting point was the product packshot. No studio, no location, no talent booking.
In fragrance, the bottle is the brand's most expensive piece of design. If it is wrong in a single frame, the whole campaign looks cheap.
Treat the packshot as the master. Build every frame around the real bottle, and check every cap, crest and label against it before anything is approved.
Two fragrances, two men, two moods. Supremacy is authority. 9PM Rebel is the hour after dark.
I cast two leads and built a world for each. Supremacy: a mature, bearded man in a dark suit, black marble, saffron and low gold light. 9PM Rebel: a younger man with wet hair and an open shirt, city water, candlelight and red. Low, directional light, real skin texture and the bottle always sharp and readable.
Supremacy, the man in command
A mature lead with a steady gaze, the bottle held like a signature.
Supremacy, the notes made visible
Saffron, lavender, marble and forest light: the scent seen before it is smelled.
9PM Rebel, the hour after dark
A younger lead for a younger scent: city water, night sky and red.
9PM Rebel, the cast
Wet hair, an open shirt, and the bottle always in hand and readable.
9PM Rebel, warmth and colour
Amber honey, wood shavings and colour on skin: the warm heart of the fragrance.
In luxury, the product is the hero. Everything else is light.
A complete premium library for two fragrances, delivered from packshots alone and ready for social, e-commerce and retail, without the cost and lead time of a shoot.
- Engagement on launch posts versus previous Afnan creative
- Production cost and time versus a traditional shoot
One hanger photo. A full product page.
Al-Ittihad kits, product pagesView the case