× adidasFIFA tournament campaignFour words for a club that expects to win.
The challenge
Put Al Ahly and adidas in front of a global FIFA audience that does not know the club.
Most kit visuals only speak to fans who already care.
The thinking
Insight
Ahly fans do not want the club introduced to the world. They want the world to see what they already know.
Strategic choice
Lead with attitude, not information. One word per player, big enough to read across a stadium.
The idea
Own the moment. Legacy. Unstoppable. Power. Four words, four players, set against an Egypt drawn in saturated colour.
The output
Four player posters, each carrying one word and one feeling, in a colour world far from the usual red on black.
The series
One player, one word.
Point of view
A club's confidence is a brand asset. Say it out loud.
The impact
A tournament campaign that introduced the club's attitude before its history.
Draft note, hidden on the live site. Add a result here when you have it:
- Global social reach during the tournament
- Follower growth on international channels
Next project14 / 17
A new signing, welcomed like one of our own.
Player signing announcementView the case