Seasonal product launchWinter layers with a future-facing voice.
The challenge
Launch Nike's winter lifestyle releases.
Seasonal apparel launches tend to look like a catalogue: product, price, next.
The thinking
Insight
Winter apparel sells on style long before it sells on warmth.
Strategic choice
Sell the attitude, not the warmth. Make the launch about who you are becoming.
The idea
Bring the future to light. Bold wave graphics, hand-written notes and a young face looking ahead.
The output
Key visuals in portrait and landscape, with a quiet black and white study of the same face.
The campaign
Bring the future to light.
Point of view
A product launch travels further when it stands for an idea.
The impact
A seasonal release with a point of view, not just a product line-up.
Draft note, hidden on the live site. Add a result here when you have it:
- Engagement on the launch posts
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